Last night Castel del Monte, in Apulia, hosted Gucci Fashion Show. It was a magical event full of sparkles and emotions from the outer space. You can have a taste of the event’s magic here.

The interior of the ancient fortress hosted “Cosmogonie”. The show was the launch of the Cruise Collection 2023 signed by the stylist Alessandro Michele. The name of the event derives from Greek and literally translates as “The creation of the World”. It perfectly matches the concept of the Gucci’s show!

During the show, VIPs, glamour and style illuminated the Apulian night from the Altopiano delle Murge, where the medioeval gem rises since the 13th century.

The full moon, laser beams, astronomical geometries and constellation projections turned the castle in a magical casket for the fashion creations. Each of them went beyond time and space.

To enhance the cosmic atmosphere, noises from the outer space where the soundrack upon which models cat-walked the show.

The show brought more than 400 guests in the UNESCO site. Among them, the Maneskin stood out, but also Lana del Rey and Dakota Johnson. The event closed in the Apulian countryside with an exclusive VIP party where the world-famous rock band performed live for the guests.

Moreover, thousands of people followed the night through live-streaming and engaged with the Italian Maison through social media.

Gucci fashion show is not the first fashion event hosted in Apulia. Indeed, the Italian Region is having more and more success in the fashion world. As a matter of fact, also Dior presented the collection in the Baroque city of Lecce last year.

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